Can window shutters keep you home warmer than curtains?

The advantages of using this type of window treatment over curtains in Sydney is that they can keep the warm air in your home longer. Shutters also help to protect your windows from the cold weather, which can save you money on your energy bills. They provide great insulation and functionality for a home as compared to using curtains because of their sturdy structure that can keep the cold air out.

Make sure you use weather resistant shutters made of high-quality wood for your home in order to get the most benefits when it is winter time. PVC plantation shutters are also a great option and are far less costly than wooden shutters. While they offer the same stylish elegance as timber, they are far more weather resistant and durable, making them a very cost-effective choice when looking to buy plantation shutters in Penrith.

If you decide on using window shutters, make sure they are properly installed so that they can effectively do their job and provide great warmth inside your home during the chilly months. Sometimes getting custom made shutters will be far better than readymade ones as they will be able to better suit the size and shape of your window. If you are looking for a way to keep your home warmer this winter, consider using window shutters as an alternative to curtains.

If you are on the fence about whether or not to install window shutters in your home, be sure to do some research online or consult with a professional. You will be happy you made this investment once the colder weather hits.

Direct Mail Marketing for the Car Washing Business

Direct mail marketing for a carwash business seems to be an excellent tool to increase the number of customers coming in. It increases the new customers and each new customer potentially could become a regular customer, which means ongoing income and revenue.

How often should I carwash business send out direct mail marketing coupons in coupon packages? Well, I recommend looking at a map and drawing a circle around your carwash, which is about a 10 to 15 mile radius. Then, look at the ZIP codes within that 10 to 15 mile radius and each month send out a coupon to one third of the pie.

This means everyone will receive at least one direct-mail marketing coupon package every three months or four times per year. By doing this you will bring in new customers and not be training your existing customers to only come in when they get a coupon in the mail.

Direct-mail marketing when done correctly can be a carwash business best friend. It does not cost that much and it yields great results and many carwash owners believe it is better than radio actually dollar for dollar. If this is true then isn’t it about time you start using direct-mail marketing discount packages to promote your business? Please consider all this in 2006.

Calculating the Marketing Allowable – Or How Much to Spend on Marketing

Before starting a direct marketing campaign, managers often wonder, “How much should I spend on the actual marketing costs?” There’s actually a way to calculate this figure. You don’t have to guess, leave it to chance, or the whims of the accounting department.

Called the marketing allowable, this figure is a form of sensitivity analysis that gives you a good guestimate of the amount left to spend on marketing after the major costs are accounted for.

In order to calculate the marketing allowable, you’ll need a few numbers handy:

  • Net sales. If you don’t have your net sales figure, take your gross sales and subtract out the returns. That’s your net sales.
  • Variable costs: To figure out your variable costs, add together the cost of good sold by percent of orders, the fulfilment cost as a percent, and the bad deby percent, then multiply it by sales. Did your eyes just glaze over? Take a deep breath. You should know your cost of goods sold. If you don’t know your fulfillment costs, use a placeholder. Twenty percent (.20) is not unrealistic.
  • Overhead costs
  • Premiums: If you give away little items with every sale, like a free exercise DVD with the purchase of a home gym system, the DVD is the premium. The cost to make each is the number you’re going to use to determine your marketing allowable.

Marketing Allowable: The Formula

The formula to calculate the marketing allowable looks like this:

Net Sales

- Variable Costs

- Overheard

- Premium

= MARKETING ALLOWABLE

What It Looks Like with Real Numbers

I’ll plug in some numbers now from a real client, who has graciously given permission for me to use their numbers as long as I don’t mention the name of the business. It’s a small, family owned e-commerce business selling gift items.

Net Sales: $48,000 (rounded out for our example)

- Variable Costs: $11,000

- Overhead: $28,000

- Premiums: $1,000

Marketing allowable: $8,000

So technically, this client is “allowed” or can spend about $8,000 on direct marketing to obtain $48,000 in net sales. Remember that I kept the numbers small and nice and round so they would be easy to follow. In truth, a company generating these revenues would need a much higher net sale figure to pay a salary – which I’d include in the overhead line as part of the operating expenses of the company.

When to Use Marketing Allowables

Calculating the marketing allowable isn’t just a subtraction and decimals example, even if you have to work some decimal magic on the variable costs line. It’s actually a useful tool for budgeting. if your company does zero-based budgeting, the kind where you have to justify your spend from the bottom up for each fiscal year, you’ll want to know your marketing allowable for the product or product category. You can easily run some figures and adjust amounts in the spreadsheet for the premiums, for example, or the overhead costs, and see how it impacts the marketing allowable.

Remember that marketing numbers are rarely fixed in stone. One of the benefits of placing these numbers into a spreadsheet and playing around with them is watching how changing one line in the formula impacts others. For example, if you can keep your overhead nice and low, look at how much is left to funnel into marketing. And if you could funnel more money into marketing, how many more potential customers can you reach? Conversely, if you up the premium amount and offer a spiffy DVD player with that DVD, you may have less for marketing, but if you test that concept and it pulls in more sales, it can be a winning combination.

Direct marketing is all about measurement. Math is the language of reality, and direct marketing, so heavily based in math, takes nebulous marketing concepts that scare CEO’s and makes them real by adding dollars, cents, and sales to the conversation.

So calculate your marketing allowable today, and play the numbers out. Maybe there’s more in your marketing budget than you thought!