Direct Sales Recruiting: 7 Tips For Turning a Cold Prospect Into a Hot One

Create a positive mental attitude before you get on the phone or meet with your prospect in person. Always be prepared and professional but warm and engaging. Selling is just one aspect of direct selling.

Recruiting and building a large team of direct sellers is the way to earn a residual income in direct sales. Effective recruiting requires understanding human psychology. You’re a matchmaker – matching your prospect with your opportunity.

Start by asking questions and forming a connection first. Find out what your prospect is looking for. What is the gap where she is now and where she wants to be?

There are many reasons why your prospect wants to start a business. From earning more money, to staying home to raise her children, or having a more flexible schedule… you won’t know unless you ask and listen carefully.

Share stories instead of selling. Tell your prospect how the extra money you’re earning have made a difference in your life. Maybe it has allowed you to quit your job, have more time with your family, or more money to splurge on dinners and vacations.

By sharing your success story, it’s a powerful way to connect with your prospect and appeal to her emotions. Your story will inspire her to move from where she’s at to where she wants to be. You want your prospect to think if she can do it, so can I. Your goal is to help her make a decision that is right for her.

Don’t talk about your products or company right away. Recruiting is about forming a connection and building the like and trust factor. Have your company brochures available and send her home with those. In this internet era, chances are your prospect would have already looked at your company info online before meeting with you in person.

At the end of the recruiting process, whatever your prospect’s decision is, always be gracious and never make your prospect feel bad about not joining your business. Ask to stay in touch by email and who knows, maybe she will be interested in the future. But make a bad impression and you’ll never get another chance.

Remember: selling and recruiting is never about you. It’s always about your prospect. Your prospect is making a decision that’s best for her and not for you.

Do your best to leave your ego out of the conversation which will help you to stay calm during the process. This will actually put you in a better light instead of being defensive and making a case if there’s an objection to the business opportunity.

Selling directly never works because no one likes to be sold to. When it comes to recruiting, provide enough information to help your prospect make a decision.

To get more recruiting tips and start attracting the right prospects to your business – be sure to get my FREE tips.

How to Run an Email Marketing Campaign Properly

Email marketing is a tool for reaching your existing and your potential customers.

When it’s used effectively, it can deliver the most bang for your buck than almost any other form of internet marketing.

It must contain a call for the recipient to do something, like click on a link. This call should be made as easy and as non-threatening as possible, but still motivate the reader to take action, like signing up for a free newsletter or report.

Email marketing is just another form of direct marketing which uses an electronic means of distribution, as compared to the letter box drop and junk mail techniques. Obviously these printed campaigns work very well, otherwise you would not keep getting the flyers delivered to you.

With flyer campaigns, the control over its use is that if you do not specifically put “No junk mail” on your mailbox, you are deemed to be receptive to its receipt. Email campaigns are the direct opposite, in that the recipient must specifically request that he get your email, and under the CAN-SPAM Act of 2003 no sales emails can be sent without that request.

Despite this, email campaigns have certain advantages over the printed flyer.

o An extremely low cost per customer, in fact almost nothing.

o Your message is highly targeted it only goes to customers who are interested in your product and have so indicated by by using a double opt-in process of confirming their initial interest by means of a follow-up email in which they are again asked for their permission to be sent information.

o Emails can be customised, and made personal, using the recipient’s first name.

o It is completely measurable – match the number of emails sent against the number of responses.

o It uses a person’s main connection with the internet – their inbox.
Every email you send out should be considered an opportunity for email marketing, by including your site address as part of your signature.

You can use newsletters to keep your customers informed, or just to keep in touch. They don’t have to be necessarily long, just a few points. I rewrite the ones I receive, just using the main points, and it would only take me about ten minutes.

Newsletters tend to be more useful for long term goals rather than an immediate sale, and should always provide an opportunity to visit your website, where you can promote your products. They should be used to create a long term relationship with your customer.

If you are sending out a direct sales letter, always put the sign-up form where it can be easily seen – above the fold and throughout the email.

Always provide an opportunity for the customer to cancel their permission to receive emails from you, so that you cannot be accused of spamming.

One good technique is to try and include a small gift in your emails. It could be a music track, or an eBook – all of us have our hard drives cluttered up with information, you should have plenty of stuff you can give away. The aim is to get your customer to look forward to your emails and not just delete them when they see who it’s from, an offence I am probably guilty of!

5 Simple Tips to Improve Your Marketing

Getting your marketing right is crucial to the success of your business. Neglect your marketing and your going see your stream of enquires start to slow down. All businesses have to do marketing of some sort, some businesses for example a bespoke kitchen company may just rely on personal recommendations whereas a national energy provider may be looking to do much larger campaigns across a variety of different platforms. In this article I’ll be sharing 5 simple tips that you can put in place to improve your business.

Tip 1: Review your content. Content is everything when it comes to marketing. A little while ago there was a survey on how many adverts we are exposed to on a daily basis. The result came out at little over 2,500 adverts per day! Therefore its important that your advert stands out and your not going to get that to happen without perfecting the content of your ad. Keep it short and sweet with a clear message and a strong call to action.

Tip 2: Networking. Networking is a simple way to increase leads and improve your overall marketing. Attending networking events is a lot like speed dating. It gives you the opportunity to meet multiple local businesses who might be looking to buy the service you’re providing. Its important to remember not to go in and expect to come out with piles of orders. Instead try building a network of people who would happily recommend you to others whether it be friends, family or a colleague.

Tip 3: Keep it seasonal. Change your marketing to fit in with the season or a current trend. If you’re having leaflets delivered or sending out sales letters, change them to have Christmas theme in December or a valentines theme in February. It’ll help your marketing stand out.

Tip 4: Use social media to promote blog posts or articles. Social media is great for promoting something however you need to remember that no one goes onto to Twitter or Facebook to be sold to so try to engage with people than outright sell to them. Approach people will a large follower base to promote your blog posts or product through their social media pages, you’d be surprised as to how receptive people are.

Tip 5: Keep at it. Marketing is not something that will make you rich overnight. You need to keep working at it, change things that aren’t working and keep doing things that are.