Save on Direct Mail Postcard Printing Costs For Youth Hostels

Do you want to attract more people to youth hostel? Use postcards! With a myriad of choices in postcard designs and printing solutions, see the following tips to get you get started on using cheap postcard printing for your business.

4 Tips on How to Save On Marketing Printing Costs

1. Focus on a few locations at a time when mailing postcards. Sending them in bulk to a general location will get you greater discounts from the regular mailing prices. Pre-sorting the postcards according to location before mailing them out will save you money when sending because pre-sorting avoids the extra charge for unsorted bulk mail.

2. Concentrate on a certain demographic that would benefit most from your service. Choose postcard designs that are more specific to your target market. Create personalized messages instead of the usual greetings intended for the general public to add a unique twist and make the postcard more endearing to the recipients. Targeted marketing is the strength of direct mail postcard printing.

3. Ensure the correctness of your address list to minimize returned postcards. Minimize the need to reprint postcards because of erroneous addresses. Oversights such as an erroneous mailing list result an unnecessary cost. That’s money that should be going to the campaign and not to fixing mistakes. Never underestimate the power of offline marketing. Postcards that are sent to a carefully targeted demographic will result in a significant increase in sales.

4. Choose a design that best represents your corporate image. It is best to choose designs that are simple yet striking. In printing parlance, spot colors are cheaper to print than full colors so consider this when designing postcards. If your hostel has Spartan surroundings, highlight your services and facilities that others do not have such as low rates, discounts for longer stays or low-cost food services.

Turn to an online printing service that will help you search for a cheap postcard printing

Direct Mail Marketing for the Car Washing Business

Direct mail marketing for a carwash business seems to be an excellent tool to increase the number of customers coming in. It increases the new customers and each new customer potentially could become a regular customer, which means ongoing income and revenue.

How often should I carwash business send out direct mail marketing coupons in coupon packages? Well, I recommend looking at a map and drawing a circle around your carwash, which is about a 10 to 15 mile radius. Then, look at the ZIP codes within that 10 to 15 mile radius and each month send out a coupon to one third of the pie.

This means everyone will receive at least one direct-mail marketing coupon package every three months or four times per year. By doing this you will bring in new customers and not be training your existing customers to only come in when they get a coupon in the mail.

Direct-mail marketing when done correctly can be a carwash business best friend. It does not cost that much and it yields great results and many carwash owners believe it is better than radio actually dollar for dollar. If this is true then isn’t it about time you start using direct-mail marketing discount packages to promote your business? Please consider all this in 2006.

Direct-Mail Copywriting – Finding the Gold

When it comes to direct mail copywriting, finding quality marketing examples is like finding a needle inside the proverbial haystack.

Here, check this out: I’m a perpetual student. I have piles of books and papers all over the house. Courses, magazines, books, letters, and hundreds of pages of material I’ve printed from things I stumble across online.

And they’re everywhere.

Some small piles towards the back of the dinner table where no one really sits… another medium-sized stash on the chair in the dining room where no one notices too much… on top of every desk in my office… on the floor in the bathrooms next to the toilet (But not in my teenaged sons bathrooms – even I won’t venture into that place.)… and scattered around my desk on the floor in my office, I have several piles as well.

Occasionally I get through one or two of the piles, or if I take a long plane flight I’ll scoop them up and stuff ‘em in my briefcase and they’ll tend to disappear for a while, but then… within a few weeks, they magically reappear like some sort of weed in your garden you could swear you just pulled out last week, and the last week before that.

The thing is, while most of the stuff in these piles contains good information, most of the direct mail I receive, is pure crap. No matter how hard I try and find even one good idea I could use and run with, I just keep turning up empty-handed.

The other day, however, I received a very interesting piece in the mail, which I can use and actually improve on.

It was a crumpled up piece of paper, that was a cover letter to a sales piece. The letter had scrawled across it, in handwriting, something to the effect of, “I figured since you threw out the last two pieces of mail I sent you, I’d give you a head start on this one.”

This was pretty clever as a lift letter for a follow-up piece, I thought.

The copy itself wasn’t very compelling, but the concept worked. The piece was supposed to get me to stop and pay attention and I did.

Unfortunately, the actual selling piece was awful. They could have sent me the Hope Diamond as a free gift, and I still wouldn’t have been able to read through it. But the point is, at least I found an idea to run with.

The truth is, looking for exact models, in anything, is rarely productive. But searching for good ideas, finding them and then adapting them to your specific needs, is incredibly productive.

There are a few changes I would have made, to the lift note, and if you use direct mail, pay close attention to them: I would have used yellow paper, and I probably would have written the note in blue ink instead of black. I also would have included my picture on this lift note as well. Photos always get more attention and boost your response rates.

Since the transaction value was high, which means the vendor could afford to spend money to acquire customers, I also would have sent the entire thing in a garbage can mailer, instead of just crumpling the note up.

The garbage cans I’m talking about are small garbage cans you can mail out – several of my clients have used them successfully. I’m sure you’ll agree, it is virtually impossible to ignore something like this when you receive it in your mailbox.

The big problem with all this, is you typically can’t find good ideas like this in even 1 out of every 100 pieces of mail you might get. But that’s O.K., because… when it comes to direct-mail copywriting, even one good idea… is worth it’s weight… in gold.