Save on Direct Mail Postcard Printing Costs For Youth Hostels

Do you want to attract more people to youth hostel? Use postcards! With a myriad of choices in postcard designs and printing solutions, see the following tips to get you get started on using cheap postcard printing for your business.

4 Tips on How to Save On Marketing Printing Costs

1. Focus on a few locations at a time when mailing postcards. Sending them in bulk to a general location will get you greater discounts from the regular mailing prices. Pre-sorting the postcards according to location before mailing them out will save you money when sending because pre-sorting avoids the extra charge for unsorted bulk mail.

2. Concentrate on a certain demographic that would benefit most from your service. Choose postcard designs that are more specific to your target market. Create personalized messages instead of the usual greetings intended for the general public to add a unique twist and make the postcard more endearing to the recipients. Targeted marketing is the strength of direct mail postcard printing.

3. Ensure the correctness of your address list to minimize returned postcards. Minimize the need to reprint postcards because of erroneous addresses. Oversights such as an erroneous mailing list result an unnecessary cost. That’s money that should be going to the campaign and not to fixing mistakes. Never underestimate the power of offline marketing. Postcards that are sent to a carefully targeted demographic will result in a significant increase in sales.

4. Choose a design that best represents your corporate image. It is best to choose designs that are simple yet striking. In printing parlance, spot colors are cheaper to print than full colors so consider this when designing postcards. If your hostel has Spartan surroundings, highlight your services and facilities that others do not have such as low rates, discounts for longer stays or low-cost food services.

Turn to an online printing service that will help you search for a cheap postcard printing