Direct Response Email Marketing – Intelligent Selling at Its Best

These ‘hot prospects’ are different from casual visitors because they already have a desire to buy and simply need the right marketing message for the click through.

Boosts Sales:

When conducted properly, direct response email marketing boosts sales figures significantly.

Surveys show that prospects are twice as likely to buy from you if you contact them regularly through email.

Establishes Brand Identity:

An email newsletter that offers useful information is the best way to establish your credibility and expertise in your chosen niche. Strong credibility encourages customer loyalty.

A Definite Call For Action:

Email messages trigger quick responses from interested customers.

Personalized and Interactive:

Direct response email marketing messages offer a wonderful way of interacting with customers and prospects in a more personal way.

You may send the latest news regarding products, services, campaigns and any free offers in your emails.

You can even ask for responses that help you improve your services or products.

Healthy interaction helps you bond with your customers and build longstanding customer loyalty.

Scalable and measurable:

By evaluating click through and conversion rates of your messages, you can assess the demographics and buying decisions of consumers.

This helps you sharpen your marketing strategies further.

The single biggest aim of your messages is to improve click through rates.

Useful tips, humor and engaging content compel prospects to take the necessary action that the marketing message calls for.

If you can make your prospects look forward to your message and emails, clinching the sale becomes the logical next step.

The role of direct response email marketing is not limited to clinching sales alone.

These messages offer a channel of communication with your client base even long after the sale is made.

Sample Social Media Marketing Plan

Need a sample social media marketing plan? This is a quick and dirty sample plan without any BS. This plan will assume that you already have accounts with Twitter, Facebook, MySpace, and YouTube. This sample social media marketing plan also assumes that you have already made your accounts personalized and interesting so we can focus right in on the activities you need to execute.

1. Twitter Make it a daily habit to follow 90 to 110 new people every single day. You can do this manually or use a program like Twitter Friend Adder to accomplish this. Make sure you filter out other marketers and only follow real people who have an interest in the niche that you are marketing. How do you quickly and easily find these people? Use the search bar at the Twitter home page, type in your topic, and then type “-http” and “-www” to only find Tweets that are not promoting an external link. These people are laser targeted.

Start using a service to automate your Tweets like SocialOomph. Twitter no longer allows duplicate Tweets but you can use the recurring Tweet feature to schedule recurring Tweets with spin-able text so that each recurring Tweet is different. You will need to go in daily or every other day to make a slight change to each Tweet in the spinning text but you can make a change as subtle as including that days date. You just have to do something minor to make each Tweet unique so it won’t be rejected by Twitter. You would probably want to put in about 24 different Tweets that include your marketing message and set up the recurring Tweet for once every hour. Make sure you always answer the question, “What are you doing?” For example, if you are selling an e-book about how to be a better bass fishermen, don’t send out a Tweet like, “attention all bass fishermen, go to this link to improve your fishing results”. Instead, send a Tweet like, “I’m reading this book to learn new bass fishing tricks to embarrass my buddy when we go fishing next week.”

2. Facebook. You should basically be doing the same thing with Facebook except that you probably wouldn’t want to add more than about 20 new friends per day to avoid getting your account deleted. Use the search function to find people who list your topic as and interest and who are part of a Facebook group centered around the topic. Broadcast your marketing message through status updates, similar to how you would using Twitter. Search for some applications within Facebook to link your Twitter account to your Facebook account so that all those automated marketing Tweets come through as status updates on Facebook. Stay away from using direct messages to Facebook friends for marketing. Make your direct messages as personal and “non-salesy” as you possible can to establish a relationship and let the status updates do the selling.

3. YouTube. Use a friend adder program like Tube Blaster Pro to automatically add 25 to 40 friends a day who have videos up about your topic. Whatever you do, do not try to sell to these friends through direct messages, video comments, or channel comments. Use the friend adding program to gather friends and make content-rich videos and then share these videos with your YouTube friends. Make sure these videos offer rich content and that they are 90% content and only 10% sales pitch. You can also link your Facebook and Twitter accounts to your YouTube account so these videos you make will be shared with your Facebook friends and Twitter followers as well. Create and share at least 1 video per week this way but no more than

4. MySpace. Use your MySpace page to combine all of these tactics. Write a long bio about yourself, your marketing niche, and what you’re all about. Make it interesting. Embed as many of your YouTube videos as you feel like on your MySpace page. Search within MySpace for applications that will link your Twitter account to your MySpace. Use a program called MySpace Friend Blaster Pro to add 90 to 110 new friends a day.

Tips For a Successful Direct Mail Campaign

Direct mail has long been a lucrative marketing tool for businesses of all sizes. Whether you are a Small-to-Medium Enterprise, or Blue Chip organisation, the application of this marketing tool can really make a difference to brand awareness, customer loyalty, and lead generation.

Using DMS (Direct Mail Shots) will allow you to focus limited resources in targeted areas to increase the chance of producing results and boosting sales figures. So how can you ensure that you are running the campaign in the most positive way? Here are some top tips for making sure your campaign is profitable.

1. Plan, budget and research – sometimes, DMS can be dismissed as everyday junk mail. But if you plan your campaign properly and seek the best direct mailing services around, you have a much better chance of seeing positive results. The key things you need to think about are who you want to target, what message you endeavour to send out, when you want to do this, and what you want as a result of it.

2. Get a good quality mailing list – a high quality mailing list is absolutely essential to achieving your marketing goals. If you are using existing database information, you need to ensure that you have carried out the best database management possible. Database management can ensure that all contacts are up-to-date and all information is correct. In house lists are usually much more effective than purchased lists from external companies, so this is something to bear in mind.

3. Use incentives – you can maximise response by offering special discounts, prizes, or the enticement of a competition. Make sure that this is going to be considered in your budget and ensure you have the available resources to offer what you are proposing.