Aligning Your Business With The New Marketing Paradigm

Going into business is the dream of many people. Being a business owner represents a level of freedom and a potential for greater earning potential, but it seems there is something going wrong with the dream. Figures derived from chambers of commerce from western countries all tell a similar story. The rate of business failure is extremely high. While there are all kinds of variables involved with running a business, from choice of niche area, location, name, supply chains and pricing; there is one specific variable that has an enormous influence on the outcome and that is marketing.

I speak with business owners of all kinds during the course of my work, I often ask them questions about how they go about promoting their business. Invariably I get responses like: “We don’t have a website, but we do have a Facebook page, it does not really seem to do very much for us, we don’t have many ‘likes’ and not many people visit it. We spend a lot on radio and local newspaper adverts” While I know there are lots of savvy business owners out there, that response is quite typical of a range of business. What I usually try to do is explain that online marketing is an integration of many strategies, and that a Facebook business page must be managed. The style of posting must carefully chosen on all social media to encourage engagement, and natural discussions, not one directional advertising. Some are prepared to listen, and some of these become my clients. There are many that do not seem to quite get what I am saying, or perhaps think they can muddle on by themselves. I have to say how is that working out for you so far?

There really is a new paradigm in marketing, many of the channels used almost exclusively even up to about 2-3 years ago are experiencing a dramatic reduction in demand. Newspapers are increasingly abandoning their paper publications and moving to an online model, AM/FM radio is competing with internet radio stations that are springing up all over the world, television is being challenged by online video channels and podcasting. It is very clear that the internet is the primary medium of our times.Where all the people are, that is where marketing efforts are best directed. Business is being done online at  increasing rates, businesses are being searched for and engaged with from smart mobile phones, tablets, and of course desktop PC’s. The smart business owner should be directing their marketing primarily online to maximize return on investment. Putting up a half-hearted Facebook business page, or one that merely acts as a bill board is never going to cut it, you may as well not bother. Beginning with a Facebook page that is assembled with good quality graphics. You should then go about posting interesting, concise stories about your business, short videos explaining what your business does, with humor and emotion preferably. Pictures, short text that invites comment works best with visitors derived from targeted advertising. This is the great strength of Facebook, its advertising platform is unique. With Facebook advertising it is possible to direct your messages to precisely the people who are interested in your business area, right down to each demographic detail. You can place the ads on their timeline, not just the sidebar.

Recent changes to the Facebook advertising platform have enabled the use of videos. Facebook is not the only game in town, of course, there are many other channels, with specific communication styles that appeal to different sections of the world community. Not every social media channel is going to be relevant to your business area, nor should you attempt to cover all of the social media platforms. I would suggest that the costs of hiring an online marketer to help you is going to pay massive dividends, by cutting costs on your marketing you are practicing false economy. I see this all the time, it is understandable, but quite wrong.

Today’s business owner is advised to direct their marketing efforts online to a ratio of 80% online, to 20% offline and it is advisable to hire an online expert to manage your online presence. You have enough to do running your business, you cannot be expected to devote the time in keeping up with online changes. If this is not possible, at least get someone to set up your website, and your Facebook business page. If you do this, you are more assured of still being in business long after the statistics indicate you will probably fail, about 1 to 2 years.

MLM Network Marketing – What You Need to Know Before You Get Involved

MLM Network Marketing, instantly the term seem to be familiar with but the intricacies might still not be that conspicuous and clear. Do we really understand the exact functionality offered through this structure? In actuality, the concept offer many significant benefits as compared to any other network or individual businesses.

You might have attended such seminars which explain you about the MLM Network Marketing or Marketing through MLM Network. For most of us, the reality is just the word of mouth and the exact strategies are less known.

This way of doing business is kind of the fastest growing business because it relies on a transfer methodology; that is transfer of the product or the services from Point A to Point B. This type of business has a few negative encounters in the past and had lasting impact on those who were into this but the concept has again grown and become the voice of new business arena.

Marketing MLM Network completely depends upon how you are making up your further customers rather what is exactly taught is how exactly we share our services and products with others. It is definitely different from the Pyramid schemes in which the person will remain on top and rest who joins the group later will remain at lower network. You market yourself, you get the returns.

It just follows a chain through you in which you market the product and take the product from Point A to Point B. Hence the product moves from one level to another level, that’s why it is also called Multi Level Marketing.

You purchase various products from the wholesaler offered at wholesale prices, you directly take that into market and sell it in retail and make money out of it. One misconception which should not be entertained is that every time you sell the product, you need not to sell it in retail; you need to share it with people and make them as your customers.

It is about building a huge downline and the sales are an outcome. And slowly you can actually expand in multiple directions rather than only in a single direction. You can simply talk to people and recruit them for your job, train them how to build the business further, you’re done. Gradually, your team expands as your immediate recruits start building the business.

There are lots of services that are being sold through MLM Network Marketing. For every successful movement of the product from one level to another or depending upon the financial strategies, you are compensated.

Sample Social Media Marketing Plan

Need a sample social media marketing plan? This is a quick and dirty sample plan without any BS. This plan will assume that you already have accounts with Twitter, Facebook, MySpace, and YouTube. This sample social media marketing plan also assumes that you have already made your accounts personalized and interesting so we can focus right in on the activities you need to execute.

1. Twitter Make it a daily habit to follow 90 to 110 new people every single day. You can do this manually or use a program like Twitter Friend Adder to accomplish this. Make sure you filter out other marketers and only follow real people who have an interest in the niche that you are marketing. How do you quickly and easily find these people? Use the search bar at the Twitter home page, type in your topic, and then type “-http” and “-www” to only find Tweets that are not promoting an external link. These people are laser targeted.

Start using a service to automate your Tweets like SocialOomph. Twitter no longer allows duplicate Tweets but you can use the recurring Tweet feature to schedule recurring Tweets with spin-able text so that each recurring Tweet is different. You will need to go in daily or every other day to make a slight change to each Tweet in the spinning text but you can make a change as subtle as including that days date. You just have to do something minor to make each Tweet unique so it won’t be rejected by Twitter. You would probably want to put in about 24 different Tweets that include your marketing message and set up the recurring Tweet for once every hour. Make sure you always answer the question, “What are you doing?” For example, if you are selling an e-book about how to be a better bass fishermen, don’t send out a Tweet like, “attention all bass fishermen, go to this link to improve your fishing results”. Instead, send a Tweet like, “I’m reading this book to learn new bass fishing tricks to embarrass my buddy when we go fishing next week.”

2. Facebook. You should basically be doing the same thing with Facebook except that you probably wouldn’t want to add more than about 20 new friends per day to avoid getting your account deleted. Use the search function to find people who list your topic as and interest and who are part of a Facebook group centered around the topic. Broadcast your marketing message through status updates, similar to how you would using Twitter. Search for some applications within Facebook to link your Twitter account to your Facebook account so that all those automated marketing Tweets come through as status updates on Facebook. Stay away from using direct messages to Facebook friends for marketing. Make your direct messages as personal and “non-salesy” as you possible can to establish a relationship and let the status updates do the selling.

3. YouTube. Use a friend adder program like Tube Blaster Pro to automatically add 25 to 40 friends a day who have videos up about your topic. Whatever you do, do not try to sell to these friends through direct messages, video comments, or channel comments. Use the friend adding program to gather friends and make content-rich videos and then share these videos with your YouTube friends. Make sure these videos offer rich content and that they are 90% content and only 10% sales pitch. You can also link your Facebook and Twitter accounts to your YouTube account so these videos you make will be shared with your Facebook friends and Twitter followers as well. Create and share at least 1 video per week this way but no more than

4. MySpace. Use your MySpace page to combine all of these tactics. Write a long bio about yourself, your marketing niche, and what you’re all about. Make it interesting. Embed as many of your YouTube videos as you feel like on your MySpace page. Search within MySpace for applications that will link your Twitter account to your MySpace. Use a program called MySpace Friend Blaster Pro to add 90 to 110 new friends a day.