The importance of getting motorised blinds for your home

What are motorized blinds? Motorised blinds allow for easy control over light and privacy by using a remote-control device that is installed near the windowsill. This allows you to operate them without having to get up from your seat.

There are many different types of motorised blinds on the market, so it is important to do your research before you make a purchase. Some popular examples include roller blinds, roman blinds in Sydney and vertical blinds. If you are looking for better insulation and energy saving properties, then honeycomb blinds in Sydney are also a popular choice. Each type of motorised blind has its own unique benefits that can be tailored to fit your specific needs. If you are looking for a way to save energy in your home, then installing motorized roller shades would also be a good option. Roller shades are made of thick fabric that helps keep heat in during the winter and out during the summer. They can also help reduce glare and improve privacy. If you are looking for more convenience, then consider purchasing motorized roman shades.

Motorised blinds are much safer for those homes with children and pets because they can be operated with a remote control, which eliminates the need for cords that could be dangerous. Additionally, motorised blinds help to improve your home’s insulation and energy efficiency, making them a great investment for any homeowner. If you are still unsure if motorised blinds are right for you, be sure to consult with a professional who can help you choose the best type of blinds for your home and lifestyle, and also one that suits the current interior of your home.

Using Offline Marketing to Complement Your Online Marketing

It’s my job to make sure clients understand the importance of developing a strong internet presence for their brand if they are expected to thrive in today’s consumer-centric environment. The focus of a small to medium business’ advertising budget should be placed on those initiatives. However, businesses should not forget about the benefits of offline marketing as a means to complement their internet marketing strategy.

When I analyze keyword statistics of a business I input the company’s brand name to see if web users are searching for it specifically. For example, if you own “ABC Adventure Travel” you should be curious to know if the public is searching for your company name. If they aren’t then you’re not doing your job in getting your name “out there” in a traditional sense. Brand recall ties into internet marketing directly. When the public associates your company name with a product/service of interest to them, the first thing they do is go online and perform a Google search on your company name. If your website if optimized, it will convert them into customers.

Here I examine how to use offline marketing to enhance the internet marketing campaign of your business:

1. Put on a Brand Face

Take advantage of physical branding opportunities such as making sure that your store front, company vehicle, employee uniforms, and/or company swag are “optimized” with your brand name and logo. These initiatives enhance brand recognition and recall for the public, ultimately sending them to your website when their need for your product/service arises.

2. Trade Product/Service for Ad Space

Offer your product/service in the form of gift certificates and the like to media channels with high traffic websites so that they can use your product/service as a promotional giveaway. Many online publishers will trade ad space for product (in lieu of cash) in order to have something of value that they too can use to attract viewers, readers, and visitors. Be sure to require that the media channel provides your company with a branded link back to your website.

3. Public Relations

Get your business involved with community programs and events and be sure to let the local media know. The altruistic benefits come first but nothing generates great publicity like being attached to a good cause. Your physical involvement will garner mention on the websites of reputable local media and result in inbound links to your website which has tremendous impact on your Google ranking.

4. Tie the Campaign into Your Social Networks

Create physical campaigns for your brand such as on-site (if you have a physical location) or street promotions (handing out product samples or discount coupons) that require those accepting follow, like, and/or interact with your brand on social media.

5. Tie the Campaign into Your Website

Create physical campaigns for your brand such as on-site (if you have a physical location) or street promotions (handing out product samples or discount coupons) that require those accepting either redeem the item/s back at your website or subscribe to your email list.


Remember that your website is the cornerstone of all marketing initiatives, traditional or otherwise. The customer will likely make their final purchase decision, and possibly the actual purchase if your website has ecommerce capabilities, based upon how well your website is optimized for conversion. Then, by using the aforementioned offline tactics you will have completed the circle of marketing life for your business.

How to Run an Email Marketing Campaign Properly

Email marketing is a tool for reaching your existing and your potential customers.

When it’s used effectively, it can deliver the most bang for your buck than almost any other form of internet marketing.

It must contain a call for the recipient to do something, like click on a link. This call should be made as easy and as non-threatening as possible, but still motivate the reader to take action, like signing up for a free newsletter or report.

Email marketing is just another form of direct marketing which uses an electronic means of distribution, as compared to the letter box drop and junk mail techniques. Obviously these printed campaigns work very well, otherwise you would not keep getting the flyers delivered to you.

With flyer campaigns, the control over its use is that if you do not specifically put “No junk mail” on your mailbox, you are deemed to be receptive to its receipt. Email campaigns are the direct opposite, in that the recipient must specifically request that he get your email, and under the CAN-SPAM Act of 2003 no sales emails can be sent without that request.

Despite this, email campaigns have certain advantages over the printed flyer.

o An extremely low cost per customer, in fact almost nothing.

o Your message is highly targeted it only goes to customers who are interested in your product and have so indicated by by using a double opt-in process of confirming their initial interest by means of a follow-up email in which they are again asked for their permission to be sent information.

o Emails can be customised, and made personal, using the recipient’s first name.

o It is completely measurable – match the number of emails sent against the number of responses.

o It uses a person’s main connection with the internet – their inbox.
Every email you send out should be considered an opportunity for email marketing, by including your site address as part of your signature.

You can use newsletters to keep your customers informed, or just to keep in touch. They don’t have to be necessarily long, just a few points. I rewrite the ones I receive, just using the main points, and it would only take me about ten minutes.

Newsletters tend to be more useful for long term goals rather than an immediate sale, and should always provide an opportunity to visit your website, where you can promote your products. They should be used to create a long term relationship with your customer.

If you are sending out a direct sales letter, always put the sign-up form where it can be easily seen – above the fold and throughout the email.

Always provide an opportunity for the customer to cancel their permission to receive emails from you, so that you cannot be accused of spamming.

One good technique is to try and include a small gift in your emails. It could be a music track, or an eBook – all of us have our hard drives cluttered up with information, you should have plenty of stuff you can give away. The aim is to get your customer to look forward to your emails and not just delete them when they see who it’s from, an offence I am probably guilty of!