Sample Social Media Marketing Plan

Need a sample social media marketing plan? This is a quick and dirty sample plan without any BS. This plan will assume that you already have accounts with Twitter, Facebook, MySpace, and YouTube. This sample social media marketing plan also assumes that you have already made your accounts personalized and interesting so we can focus right in on the activities you need to execute.

1. Twitter Make it a daily habit to follow 90 to 110 new people every single day. You can do this manually or use a program like Twitter Friend Adder to accomplish this. Make sure you filter out other marketers and only follow real people who have an interest in the niche that you are marketing. How do you quickly and easily find these people? Use the search bar at the Twitter home page, type in your topic, and then type “-http” and “-www” to only find Tweets that are not promoting an external link. These people are laser targeted.

Start using a service to automate your Tweets like SocialOomph. Twitter no longer allows duplicate Tweets but you can use the recurring Tweet feature to schedule recurring Tweets with spin-able text so that each recurring Tweet is different. You will need to go in daily or every other day to make a slight change to each Tweet in the spinning text but you can make a change as subtle as including that days date. You just have to do something minor to make each Tweet unique so it won’t be rejected by Twitter. You would probably want to put in about 24 different Tweets that include your marketing message and set up the recurring Tweet for once every hour. Make sure you always answer the question, “What are you doing?” For example, if you are selling an e-book about how to be a better bass fishermen, don’t send out a Tweet like, “attention all bass fishermen, go to this link to improve your fishing results”. Instead, send a Tweet like, “I’m reading this book to learn new bass fishing tricks to embarrass my buddy when we go fishing next week.”

2. Facebook. You should basically be doing the same thing with Facebook except that you probably wouldn’t want to add more than about 20 new friends per day to avoid getting your account deleted. Use the search function to find people who list your topic as and interest and who are part of a Facebook group centered around the topic. Broadcast your marketing message through status updates, similar to how you would using Twitter. Search for some applications within Facebook to link your Twitter account to your Facebook account so that all those automated marketing Tweets come through as status updates on Facebook. Stay away from using direct messages to Facebook friends for marketing. Make your direct messages as personal and “non-salesy” as you possible can to establish a relationship and let the status updates do the selling.

3. YouTube. Use a friend adder program like Tube Blaster Pro to automatically add 25 to 40 friends a day who have videos up about your topic. Whatever you do, do not try to sell to these friends through direct messages, video comments, or channel comments. Use the friend adding program to gather friends and make content-rich videos and then share these videos with your YouTube friends. Make sure these videos offer rich content and that they are 90% content and only 10% sales pitch. You can also link your Facebook and Twitter accounts to your YouTube account so these videos you make will be shared with your Facebook friends and Twitter followers as well. Create and share at least 1 video per week this way but no more than

4. MySpace. Use your MySpace page to combine all of these tactics. Write a long bio about yourself, your marketing niche, and what you’re all about. Make it interesting. Embed as many of your YouTube videos as you feel like on your MySpace page. Search within MySpace for applications that will link your Twitter account to your MySpace. Use a program called MySpace Friend Blaster Pro to add 90 to 110 new friends a day.

Direct Sales Recruiting: 7 Tips For Turning a Cold Prospect Into a Hot One

Create a positive mental attitude before you get on the phone or meet with your prospect in person. Always be prepared and professional but warm and engaging. Selling is just one aspect of direct selling.

Recruiting and building a large team of direct sellers is the way to earn a residual income in direct sales. Effective recruiting requires understanding human psychology. You’re a matchmaker – matching your prospect with your opportunity.

Start by asking questions and forming a connection first. Find out what your prospect is looking for. What is the gap where she is now and where she wants to be?

There are many reasons why your prospect wants to start a business. From earning more money, to staying home to raise her children, or having a more flexible schedule… you won’t know unless you ask and listen carefully.

Share stories instead of selling. Tell your prospect how the extra money you’re earning have made a difference in your life. Maybe it has allowed you to quit your job, have more time with your family, or more money to splurge on dinners and vacations.

By sharing your success story, it’s a powerful way to connect with your prospect and appeal to her emotions. Your story will inspire her to move from where she’s at to where she wants to be. You want your prospect to think if she can do it, so can I. Your goal is to help her make a decision that is right for her.

Don’t talk about your products or company right away. Recruiting is about forming a connection and building the like and trust factor. Have your company brochures available and send her home with those. In this internet era, chances are your prospect would have already looked at your company info online before meeting with you in person.

At the end of the recruiting process, whatever your prospect’s decision is, always be gracious and never make your prospect feel bad about not joining your business. Ask to stay in touch by email and who knows, maybe she will be interested in the future. But make a bad impression and you’ll never get another chance.

Remember: selling and recruiting is never about you. It’s always about your prospect. Your prospect is making a decision that’s best for her and not for you.

Do your best to leave your ego out of the conversation which will help you to stay calm during the process. This will actually put you in a better light instead of being defensive and making a case if there’s an objection to the business opportunity.

Selling directly never works because no one likes to be sold to. When it comes to recruiting, provide enough information to help your prospect make a decision.

To get more recruiting tips and start attracting the right prospects to your business – be sure to get my FREE tips.

Direct Response Email Marketing – Intelligent Selling at Its Best

These ‘hot prospects’ are different from casual visitors because they already have a desire to buy and simply need the right marketing message for the click through.

Boosts Sales:

When conducted properly, direct response email marketing boosts sales figures significantly.

Surveys show that prospects are twice as likely to buy from you if you contact them regularly through email.

Establishes Brand Identity:

An email newsletter that offers useful information is the best way to establish your credibility and expertise in your chosen niche. Strong credibility encourages customer loyalty.

A Definite Call For Action:

Email messages trigger quick responses from interested customers.

Personalized and Interactive:

Direct response email marketing messages offer a wonderful way of interacting with customers and prospects in a more personal way.

You may send the latest news regarding products, services, campaigns and any free offers in your emails.

You can even ask for responses that help you improve your services or products.

Healthy interaction helps you bond with your customers and build longstanding customer loyalty.

Scalable and measurable:

By evaluating click through and conversion rates of your messages, you can assess the demographics and buying decisions of consumers.

This helps you sharpen your marketing strategies further.

The single biggest aim of your messages is to improve click through rates.

Useful tips, humor and engaging content compel prospects to take the necessary action that the marketing message calls for.

If you can make your prospects look forward to your message and emails, clinching the sale becomes the logical next step.

The role of direct response email marketing is not limited to clinching sales alone.

These messages offer a channel of communication with your client base even long after the sale is made.