The Differences Between Traditional MLM and Top Tier Direct Marketing

The traditional network marketing model is usually some form of multi-level marketing, or the MLM. Unfortunately, most home business opportunities based on this model require the consultant to actively market to family and friends, purchase and cold call for leads for which there is a high rejection rate, and produce small upfront and residual checks. Because of the high turnover, the residual income often shrinks considerably or even disappears. Additionally, the burden of attending constant meetings causes many to become discouraged and quit.

There is, however, a home-based business alternative which has been coined “Top Tier” Direct Sales. Because the product line is high-quality and high-dollar, it is necessary to sponsor fewer people who recognize the quality of the products and who have the money to invest.

– Top Tier home-Based business opportunities provide more upfront commissions on your sales.

Because of the high price tags on the products, a high commission is generated.

– Top Tier home-Based business opportunities provide multiple streams of residual income.

In addition to the sizeable up-front commissions, you will also get higher streams of residual income! This is the perfect combination of income possibilities, and it is possible to generate high amounts of reliable recurring income!

– Top Tier home-Based business opportunities exhibit greater retention.

How many times have you clicked on a link for an MLM-based business that was broken? When this happens often for the same business, you can see that attrition is high. Top Tier home-based business opportunities allow you to generate impressive incomes, and you will see that consultants are eager to remain plugged into the system.

– A Great home-based business opportunity will provide you with the skills and training to succeed.

These opportunities are designed to train you, and they have systems to help you get ‘up and running’ as quickly as possible. Your upline is motivated to ensure that you have the skills to produce. When you succeed, they succeed as well, and to a much greater degree than the traditional MLM model.

If you are serious about replacing your current income and even making significant amounts of money, as well as creating a lifestyle for yourself and your family that is beyond your wildest dreams, you need to consider investing in a Top Tier Home-based business.

Mimi Ward is a seasoned IT professional who made the decision to harness the power of the Internet in a business venture. After investigation of the home-based business opportunities, it became clear that a Top Tier business was the answer. Ward quickly became a very successful direct sales consultant.

Consumer Direct Marketing

Consumer Direct Marketing is the form of marketing in which the consumer is the direct target of the communications related with products and services. In this age of Information explosion there are various channels for advertising directly with the consumers and this is the prime reason for increasing popularity. Cell Phone Text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising are some of the main mediums of Consumer Direct Marketing. Marketing messages emphasize a focus on the customer, data, and accountability.

Characteristics which distinguish Consumer Direct Marketing are:

1. Messages that are addressed directly to the customer and/or customers. This relies on being able to address the members of a target market. Address ability comes in a variety of forms including email addresses, mobile phone numbers, Web browser cookies, fax numbers and postal addresses.

2. Seeks to drive a specific “call to action.” For example, an advertisement may ask the prospect to call a free phone number or click on a link to a website.

3. Emphasizes trackable, measurable responses from customers – regardless of medium. Direct Marketing Channels:

A. Email Marketing:This is the most common and reliable medium of Direct Marketing.

B. Online Tools:This channels targets people who are using internet very frequently

C. Mobile phones:SMS and MMS are main mediums of marketing by mobile phones.

D. Telemarketing:Contacting customers by directly on mobile phone is also very common tool.

E. Coupons: Coupons are used in print and digital media to elicit a response from the reader. An example is a coupon which the reader receives through the mail and takes to a store’s check-out counter to receive a discount.

The main advantage of marketing is that marketers can know the results of their marketing since he receives the response directly from the consumers. In traditional advertisement such measurement is impossible. Measurement of results is a fundamental element in successful marketing. The Internet has made it easier for marketing managers to measure the results of a campaign. This is often achieved by using a specific website landing page directly relating to the promotional material. A call to action will ask the customer to visit the landing page, and the effectiveness of the campaign can be measured by taking the number of promotional messages distributed (e.g., 1,000) and dividing it by the number of responses (people visiting the unique website page). Another way to measure the results is to compare the projected sales or generated leads for a given term with the actual sales or leads after a direct advertising campaign.

How to Use YouTube to Market on a Budget – Online Video Marketing For Your Business

In order to build business awareness and ultimate success, every company must have an online marketing campaign with individual goals for promoting their product or service. Some companies may be trying to promote brand awareness. Others may try to promote a particular product or drive sales to their retail store or website.

YouTube can also be used for other purposes than just sales. You can incorporate YouTube as part of your product or customer support mix, use videos for product training, and even for recruiting and employee communications.

Anything you can say in person or to a group of people, you can say in a video and distribute it via YouTube. Here are a few ways in which YouTube video marketing is most beneficial to add to your business marketing mix:

YouTube For Brand Awareness

Online videos are better at promoting brand awareness than traditional TV ads. A Millward Brown study found that online viewing led to 82% brand awareness and 77% product recall, compared to just 54% brand awareness and 77% product recall, and 18% product recall for similar television ads.

Experts believe this is because online viewers are more engaged and interactive watching videos than passive television viewers are with TV ads.

YouTube For Product Advertising

To promote a product, you want to show the product in your advertising, as Nike did with its clips for Tiempo Ronaldinho shoes. You can show the product in action or used as part of a demonstration or tutorial. Make sure you include plenty of close-up product shots and links back to your own website-where more product information is available.

YouTube For Retail Promotion

Promote your companys’ retail store. These videos can be general in nature ( which gives the videos a long shelf life), or more specifically targeted to short-term promotions i.e. “check out this weekend’s specials!”
Make the video informative, and you stand a better chance of grabbing eyeballs.

YouTube For Direct Sales

Show the product in action or provide a clip of the service in question, and then ask for the sale by directing the viewer to your website. One of the best ways is to showcase the product in an instructional video – the online equivalent of an “old-school” informercial.

The key to converting eyeballs to dollars is to generously highlight your company’s website address or 1-800 number within the body of the video. Put the contact information at the front of the video, at the end of the video, and overlaid at the bottom of the screen during the body of the clip. Make sure it’s easy for interested viewers to find out more information about your product or place an order.

YouTube For Product Support

YouTube is not only for generating new business, it can also be used to support your existing customer base. Consider some of the most common customer problems and questions, and produce one or more videos addressing those issues. If you can help you customers help themselves, you provide them with a useful service and reduce your company’s support costs – all with a free video.

For example: if you record a short video demonstrating how to put one of your racks together and post that video to YouTube, you can direct your customers to that video if they have problems. For that matter, you can embed the YouTube video into your website, using YouTube to host the video.

YouTube for Product Training

You have a new product and your company sales force to train. How best to reach them? Consider using YouTube. Create a series of short video training series, upload them to YouTube (make it a private video so that it won’t be viewable by the public) and provide access to all of your company personnel. Sales force personnel can watch the videos at their leisure, without losing valuable sales time trekking back to the office for training. You save money, your salespeople save time, and you create an archive of product information that anyone can access at any time.

YouTube For Employee Communications

Use YouTube for your company communications. Instead of holding a big company meeting for the CEO to give his annual state of the company address, record the speech and post it on a private channel on YouTube. Employees can watch the CEO give his address from the comfort of their own desks, while they’re on the road, or even at home.

Instead of sending impersonal memos via email, use YouTube to get information out there in near-real time, with all the benefits of a face-to-face communication.

YouTube For Recruiting

Finally, don’t underestimate YouTube as a recruitment tool for new employees. Post a company welcome video on YouTube and make it public. You can link to the video from all your recruiting materials, even from any traditional ads you place. Don’t limit yourself to a single long puff video: produce separate videos for individual departments, as well as to illustrate company values, employee benefits, and company facilities.

There are a lot of ways your company can make use of YouTube videos – from traditional brand and product marketing to customer support and employee communications. Everything you post on YouTube is completely free of charge. Don’t be afraid to get started, even if your first videos are modest with little budget behind them. YouTube makes it easy to dip your toes in the water; you can’t reap the benefit until you get online.