5 Simple Tips to Improve Your Marketing

Getting your marketing right is crucial to the success of your business. Neglect your marketing and your going see your stream of enquires start to slow down. All businesses have to do marketing of some sort, some businesses for example a bespoke kitchen company may just rely on personal recommendations whereas a national energy provider may be looking to do much larger campaigns across a variety of different platforms. In this article I’ll be sharing 5 simple tips that you can put in place to improve your business.

Tip 1: Review your content. Content is everything when it comes to marketing. A little while ago there was a survey on how many adverts we are exposed to on a daily basis. The result came out at little over 2,500 adverts per day! Therefore its important that your advert stands out and your not going to get that to happen without perfecting the content of your ad. Keep it short and sweet with a clear message and a strong call to action.

Tip 2: Networking. Networking is a simple way to increase leads and improve your overall marketing. Attending networking events is a lot like speed dating. It gives you the opportunity to meet multiple local businesses who might be looking to buy the service you’re providing. Its important to remember not to go in and expect to come out with piles of orders. Instead try building a network of people who would happily recommend you to others whether it be friends, family or a colleague.

Tip 3: Keep it seasonal. Change your marketing to fit in with the season or a current trend. If you’re having leaflets delivered or sending out sales letters, change them to have Christmas theme in December or a valentines theme in February. It’ll help your marketing stand out.

Tip 4: Use social media to promote blog posts or articles. Social media is great for promoting something however you need to remember that no one goes onto to Twitter or Facebook to be sold to so try to engage with people than outright sell to them. Approach people will a large follower base to promote your blog posts or product through their social media pages, you’d be surprised as to how receptive people are.

Tip 5: Keep at it. Marketing is not something that will make you rich overnight. You need to keep working at it, change things that aren’t working and keep doing things that are.

Direct Marketing for Car Washes

Direct marketing and direct-mail work very well for carwashes, but often carwashes fail to understand that there are many types of direct-mail and it makes sense to explore other options rather than just sending out direct-mail packages to the top demographic in the local area.

For instance it makes sense to put a flyer for your car wash inside the Chamber of Commerce newsletter, which is mailed out to the businesses who are members, they all have cars and company vehicles too. It makes sense to send out mail out packages to business district zip codes for all small-business owners.

It makes sense to put flyers in the mailboxes at the real estate offices. It makes a lot of sense to co-op with other auto services and ask if you can put your car wash coupons inside the invoices for other auto service companies. Your carwash can reciprocate by putting other auto services and their brochures in your lobby.

Sending direct marketing, direct-mail and mail out packages through the U.S. mail has always been good for car wash business owners and it always brings in new customers and clientele and refreshes those previous customers who may not use the carwash on a regular basis. It makes sense to use direct marketing and direct-mail in car washes if you want to expand your business and continue to make a profit. Please consider this in 2006.

Tips For a Successful Direct Mail Campaign

Direct mail has long been a lucrative marketing tool for businesses of all sizes. Whether you are a Small-to-Medium Enterprise, or Blue Chip organisation, the application of this marketing tool can really make a difference to brand awareness, customer loyalty, and lead generation.

Using DMS (Direct Mail Shots) will allow you to focus limited resources in targeted areas to increase the chance of producing results and boosting sales figures. So how can you ensure that you are running the campaign in the most positive way? Here are some top tips for making sure your campaign is profitable.

1. Plan, budget and research – sometimes, DMS can be dismissed as everyday junk mail. But if you plan your campaign properly and seek the best direct mailing services around, you have a much better chance of seeing positive results. The key things you need to think about are who you want to target, what message you endeavour to send out, when you want to do this, and what you want as a result of it.

2. Get a good quality mailing list – a high quality mailing list is absolutely essential to achieving your marketing goals. If you are using existing database information, you need to ensure that you have carried out the best database management possible. Database management can ensure that all contacts are up-to-date and all information is correct. In house lists are usually much more effective than purchased lists from external companies, so this is something to bear in mind.

3. Use incentives – you can maximise response by offering special discounts, prizes, or the enticement of a competition. Make sure that this is going to be considered in your budget and ensure you have the available resources to offer what you are proposing.