Direct Mail Marketing for the Car Washing Business

Direct mail marketing for a carwash business seems to be an excellent tool to increase the number of customers coming in. It increases the new customers and each new customer potentially could become a regular customer, which means ongoing income and revenue.

How often should I carwash business send out direct mail marketing coupons in coupon packages? Well, I recommend looking at a map and drawing a circle around your carwash, which is about a 10 to 15 mile radius. Then, look at the ZIP codes within that 10 to 15 mile radius and each month send out a coupon to one third of the pie.

This means everyone will receive at least one direct-mail marketing coupon package every three months or four times per year. By doing this you will bring in new customers and not be training your existing customers to only come in when they get a coupon in the mail.

Direct-mail marketing when done correctly can be a carwash business best friend. It does not cost that much and it yields great results and many carwash owners believe it is better than radio actually dollar for dollar. If this is true then isn’t it about time you start using direct-mail marketing discount packages to promote your business? Please consider all this in 2006.

Direct Response Email Marketing – Intelligent Selling at Its Best

These ‘hot prospects’ are different from casual visitors because they already have a desire to buy and simply need the right marketing message for the click through.

Boosts Sales:

When conducted properly, direct response email marketing boosts sales figures significantly.

Surveys show that prospects are twice as likely to buy from you if you contact them regularly through email.

Establishes Brand Identity:

An email newsletter that offers useful information is the best way to establish your credibility and expertise in your chosen niche. Strong credibility encourages customer loyalty.

A Definite Call For Action:

Email messages trigger quick responses from interested customers.

Personalized and Interactive:

Direct response email marketing messages offer a wonderful way of interacting with customers and prospects in a more personal way.

You may send the latest news regarding products, services, campaigns and any free offers in your emails.

You can even ask for responses that help you improve your services or products.

Healthy interaction helps you bond with your customers and build longstanding customer loyalty.

Scalable and measurable:

By evaluating click through and conversion rates of your messages, you can assess the demographics and buying decisions of consumers.

This helps you sharpen your marketing strategies further.

The single biggest aim of your messages is to improve click through rates.

Useful tips, humor and engaging content compel prospects to take the necessary action that the marketing message calls for.

If you can make your prospects look forward to your message and emails, clinching the sale becomes the logical next step.

The role of direct response email marketing is not limited to clinching sales alone.

These messages offer a channel of communication with your client base even long after the sale is made.

Tips For a Successful Direct Mail Campaign

Direct mail has long been a lucrative marketing tool for businesses of all sizes. Whether you are a Small-to-Medium Enterprise, or Blue Chip organisation, the application of this marketing tool can really make a difference to brand awareness, customer loyalty, and lead generation.

Using DMS (Direct Mail Shots) will allow you to focus limited resources in targeted areas to increase the chance of producing results and boosting sales figures. So how can you ensure that you are running the campaign in the most positive way? Here are some top tips for making sure your campaign is profitable.

1. Plan, budget and research – sometimes, DMS can be dismissed as everyday junk mail. But if you plan your campaign properly and seek the best direct mailing services around, you have a much better chance of seeing positive results. The key things you need to think about are who you want to target, what message you endeavour to send out, when you want to do this, and what you want as a result of it.

2. Get a good quality mailing list – a high quality mailing list is absolutely essential to achieving your marketing goals. If you are using existing database information, you need to ensure that you have carried out the best database management possible. Database management can ensure that all contacts are up-to-date and all information is correct. In house lists are usually much more effective than purchased lists from external companies, so this is something to bear in mind.

3. Use incentives – you can maximise response by offering special discounts, prizes, or the enticement of a competition. Make sure that this is going to be considered in your budget and ensure you have the available resources to offer what you are proposing.