5 Simple Tips to Improve Your Marketing

Getting your marketing right is crucial to the success of your business. Neglect your marketing and your going see your stream of enquires start to slow down. All businesses have to do marketing of some sort, some businesses for example a bespoke kitchen company may just rely on personal recommendations whereas a national energy provider may be looking to do much larger campaigns across a variety of different platforms. In this article I’ll be sharing 5 simple tips that you can put in place to improve your business.

Tip 1: Review your content. Content is everything when it comes to marketing. A little while ago there was a survey on how many adverts we are exposed to on a daily basis. The result came out at little over 2,500 adverts per day! Therefore its important that your advert stands out and your not going to get that to happen without perfecting the content of your ad. Keep it short and sweet with a clear message and a strong call to action.

Tip 2: Networking. Networking is a simple way to increase leads and improve your overall marketing. Attending networking events is a lot like speed dating. It gives you the opportunity to meet multiple local businesses who might be looking to buy the service you’re providing. Its important to remember not to go in and expect to come out with piles of orders. Instead try building a network of people who would happily recommend you to others whether it be friends, family or a colleague.

Tip 3: Keep it seasonal. Change your marketing to fit in with the season or a current trend. If you’re having leaflets delivered or sending out sales letters, change them to have Christmas theme in December or a valentines theme in February. It’ll help your marketing stand out.

Tip 4: Use social media to promote blog posts or articles. Social media is great for promoting something however you need to remember that no one goes onto to Twitter or Facebook to be sold to so try to engage with people than outright sell to them. Approach people will a large follower base to promote your blog posts or product through their social media pages, you’d be surprised as to how receptive people are.

Tip 5: Keep at it. Marketing is not something that will make you rich overnight. You need to keep working at it, change things that aren’t working and keep doing things that are.

Direct Mail Marketing Strategy That Works Now

Direct mail marketing seems so obvious and straight forward a choice, a perfect solution for the small business owner who can’t spend a substantial amount of money on advertising. Yet a lot of those direct mail marketing campaigns fail miserably. Here is the reason why: direct mail marketing is all about strategy.

Although an e mail or internet marketing campaigns may seem the obvious solution for the future, there is today a saturation of spam mail. That is the reason why a direct mail marketing strategy is something worth looking into.

A correct direct mail marketing strategy gives you complete control over who is going to see your ad, and in what form will it be (a letter, flayer, postcard). A small business owner should start to apply his strategy when he makes his first sale, by collecting addresses from the buyers. Many small businesses rely on repeat customers and a good word of mouth. A reminder to a satisfied customer that a sale is in progress can reel in some of his close friends.

The campaign should not end there. Having a new, customized mailing list is important as well. Knowing who the target clients are, and where to find those clients is an important part of the whole strategy.

The message that will be sent is important to a no lesser degree. A call to action from the part of the recipient should be included. The objective of the direct mail marketing strategy is to put the right message in front of the target client at the right moment.

Define your objectives. Of course you want to generate sales, but which way; By bringing in foot traffic? By bringing in referrals? By giving incentives to repeat customers? Or by creating brand recognition?

The strategy should be put to the test on a small scale and refined after results are in. That can be simply done by creating a code that will tell you what area of town it is coming from and who is more responsive to your product.

There are some websites that explain in detail how to prepare a marketing strategy. Small Business Center from Microsoft, Postcardsmart or a company called Market Wise Solutions have a well of information.

Many experts believe this strategy is the most cost effective way for a small business to go. Mail campaigns can cost as much as $1000 to reach 1000 people. Having a laid-out plan, down to the details, is essential when planning a direct mail marketing strategy. Not getting discouraged, being flexible and adjusting the plan according to the actual test results are the well traveled roads in the way to success.

Direct Response Copywriting Secrets – Effective Headlines That Sell

One of the most important aspects of effective direct response copywriting, is creating your headline. Over the last ten years, I’ve read literally hundreds of books, always looking for new appeals I can use in my headlines. Old books, new books, marketing books, fiction books – I even read books about books, oddly enough.

Back in 1957, John Caples wrote a book called Making Ads Pay. This book, although not as popular as his “Tested Advertising Methods,” is an excellent read nonetheless, although it might be harder to find.

Anyway, Caples mentions a headline that’s absolutely incredible, and today I’m going to go over it with you, along with some of the body copy for the ad. The headline says,

“Give Me 5 Days And I’ll Give You A Magnetic Personality. Let Me Prove It – FREE!”

This headline was selling a course called “Instantaneous Personal Magnetism,” in the mid 1920′s. Let’s deconstruct this headline and see why it’s so powerful.

First of all, it’s an emotionally powerful headline, pushing a number of buy-buttons of the reader. Curiosity, Vanity, Envy, Excitement – all cleverly woven in here.

“Give Me 5 Days.” Defining your time frame is a great way of enhancing your basic promise. The average Joe marketer would say something like “Let me give you a magnetic personality.” A superstar, however, knows the way to enhance your message is to put a deadline on it, and the shorter the better.

“I’ll Give You A Magnetic Personality.” This provokes extreme curiosity. What exactly is a “magnetic personality?” It sounds great – who wouldn’t want one? Plus, you are giving it to me, so this means I don’t have to do any work, right?

“Let me prove it.” This answers the objection of almost any sale, but especially a sale where what you’re selling in the first place isn’t necessarily well-known or well-defined. This also makes your prospect lower their guard and be less defensive, which is critical to making any kind of a sale. It shows your willingness to earn their business, and their trust, and that builds credibility instantly, especially in today’s crazy world. (Which was obviously crazy back in the 1920′s as well, funny enough.)

And then of course, “Free” means exactly what you think – no risk.

This formula, “Give Me __ And I’ll Give You ___. Let me prove it to you…” is one you can use in almost any business out there, or at least you can use a modified version of it.

So for instance, “Give me 90 days and I’ll show you how to find the love of your life. Let me prove it to you… Free”

Or… “Give me 7 days and I’ll show you how to make a small fortune buying and selling stocks, with NO risk to your initial capital investment. Let me prove this to you – free.”

When it comes to effective direct response copywriting, elements of proof and minimizing risk are an almost guaranteed way of capturing your prospects attention, as long as you’re focusing them around the right offer.