Consumer Direct Marketing

Consumer Direct Marketing is the form of marketing in which the consumer is the direct target of the communications related with products and services. In this age of Information explosion there are various channels for advertising directly with the consumers and this is the prime reason for increasing popularity. Cell Phone Text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising are some of the main mediums of Consumer Direct Marketing. Marketing messages emphasize a focus on the customer, data, and accountability.

Characteristics which distinguish Consumer Direct Marketing are:

1. Messages that are addressed directly to the customer and/or customers. This relies on being able to address the members of a target market. Address ability comes in a variety of forms including email addresses, mobile phone numbers, Web browser cookies, fax numbers and postal addresses.

2. Seeks to drive a specific “call to action.” For example, an advertisement may ask the prospect to call a free phone number or click on a link to a website.

3. Emphasizes trackable, measurable responses from customers – regardless of medium. Direct Marketing Channels:

A. Email Marketing:This is the most common and reliable medium of Direct Marketing.

B. Online Tools:This channels targets people who are using internet very frequently

C. Mobile phones:SMS and MMS are main mediums of marketing by mobile phones.

D. Telemarketing:Contacting customers by directly on mobile phone is also very common tool.

E. Coupons: Coupons are used in print and digital media to elicit a response from the reader. An example is a coupon which the reader receives through the mail and takes to a store’s check-out counter to receive a discount.

The main advantage of marketing is that marketers can know the results of their marketing since he receives the response directly from the consumers. In traditional advertisement such measurement is impossible. Measurement of results is a fundamental element in successful marketing. The Internet has made it easier for marketing managers to measure the results of a campaign. This is often achieved by using a specific website landing page directly relating to the promotional material. A call to action will ask the customer to visit the landing page, and the effectiveness of the campaign can be measured by taking the number of promotional messages distributed (e.g., 1,000) and dividing it by the number of responses (people visiting the unique website page). Another way to measure the results is to compare the projected sales or generated leads for a given term with the actual sales or leads after a direct advertising campaign.

Direct Marketing for Car Washes

Direct marketing and direct-mail work very well for carwashes, but often carwashes fail to understand that there are many types of direct-mail and it makes sense to explore other options rather than just sending out direct-mail packages to the top demographic in the local area.

For instance it makes sense to put a flyer for your car wash inside the Chamber of Commerce newsletter, which is mailed out to the businesses who are members, they all have cars and company vehicles too. It makes sense to send out mail out packages to business district zip codes for all small-business owners.

It makes sense to put flyers in the mailboxes at the real estate offices. It makes a lot of sense to co-op with other auto services and ask if you can put your car wash coupons inside the invoices for other auto service companies. Your carwash can reciprocate by putting other auto services and their brochures in your lobby.

Sending direct marketing, direct-mail and mail out packages through the U.S. mail has always been good for car wash business owners and it always brings in new customers and clientele and refreshes those previous customers who may not use the carwash on a regular basis. It makes sense to use direct marketing and direct-mail in car washes if you want to expand your business and continue to make a profit. Please consider this in 2006.

Direct Sales Recruiting: 7 Tips For Turning a Cold Prospect Into a Hot One

Create a positive mental attitude before you get on the phone or meet with your prospect in person. Always be prepared and professional but warm and engaging. Selling is just one aspect of direct selling.

Recruiting and building a large team of direct sellers is the way to earn a residual income in direct sales. Effective recruiting requires understanding human psychology. You’re a matchmaker – matching your prospect with your opportunity.

Start by asking questions and forming a connection first. Find out what your prospect is looking for. What is the gap where she is now and where she wants to be?

There are many reasons why your prospect wants to start a business. From earning more money, to staying home to raise her children, or having a more flexible schedule… you won’t know unless you ask and listen carefully.

Share stories instead of selling. Tell your prospect how the extra money you’re earning have made a difference in your life. Maybe it has allowed you to quit your job, have more time with your family, or more money to splurge on dinners and vacations.

By sharing your success story, it’s a powerful way to connect with your prospect and appeal to her emotions. Your story will inspire her to move from where she’s at to where she wants to be. You want your prospect to think if she can do it, so can I. Your goal is to help her make a decision that is right for her.

Don’t talk about your products or company right away. Recruiting is about forming a connection and building the like and trust factor. Have your company brochures available and send her home with those. In this internet era, chances are your prospect would have already looked at your company info online before meeting with you in person.

At the end of the recruiting process, whatever your prospect’s decision is, always be gracious and never make your prospect feel bad about not joining your business. Ask to stay in touch by email and who knows, maybe she will be interested in the future. But make a bad impression and you’ll never get another chance.

Remember: selling and recruiting is never about you. It’s always about your prospect. Your prospect is making a decision that’s best for her and not for you.

Do your best to leave your ego out of the conversation which will help you to stay calm during the process. This will actually put you in a better light instead of being defensive and making a case if there’s an objection to the business opportunity.

Selling directly never works because no one likes to be sold to. When it comes to recruiting, provide enough information to help your prospect make a decision.

To get more recruiting tips and start attracting the right prospects to your business – be sure to get my FREE tips.