Tips For a Successful Direct Mail Campaign

Direct mail has long been a lucrative marketing tool for businesses of all sizes. Whether you are a Small-to-Medium Enterprise, or Blue Chip organisation, the application of this marketing tool can really make a difference to brand awareness, customer loyalty, and lead generation.

Using DMS (Direct Mail Shots) will allow you to focus limited resources in targeted areas to increase the chance of producing results and boosting sales figures. So how can you ensure that you are running the campaign in the most positive way? Here are some top tips for making sure your campaign is profitable.

1. Plan, budget and research – sometimes, DMS can be dismissed as everyday junk mail. But if you plan your campaign properly and seek the best direct mailing services around, you have a much better chance of seeing positive results. The key things you need to think about are who you want to target, what message you endeavour to send out, when you want to do this, and what you want as a result of it.

2. Get a good quality mailing list – a high quality mailing list is absolutely essential to achieving your marketing goals. If you are using existing database information, you need to ensure that you have carried out the best database management possible. Database management can ensure that all contacts are up-to-date and all information is correct. In house lists are usually much more effective than purchased lists from external companies, so this is something to bear in mind.

3. Use incentives – you can maximise response by offering special discounts, prizes, or the enticement of a competition. Make sure that this is going to be considered in your budget and ensure you have the available resources to offer what you are proposing.